How Apple's iPhone Changed These 5 Major Industries

  • Posted by james rivard
  • June 30, 2017 4:38:11 AM PDT
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I told him I saw a piece of glass in a metal case. He told me that's what Apple wants you to see — in "off" mode, that's exactly what it is. But turn it on and the magic happens. Apple sees itself as a software company first, and devices like its MacBooks, iPods, iPhones, the Apple TV and Apple Watch as vehicles for those core operating concepts.

n June 29, Apple celebrates the 10th anniversary of the iPhone, a device all but culturally synonymous with the word smartphone. I was lucky enough to preview one the day before Steve Jobs introduced it at MacWorld in January 2007. Apple senior vice-president of marketing Phil Schiller laid a silver-framed black rectangle on a coffee table, then asked me what I saw.
I told him I saw a piece of glass in a metal case. He told me that's what Apple wants you to see — in "off" mode, that's exactly what it is. But turn it on and the magic happens. Apple sees itself as a software company first, and devices like its MacBooks, iPods, iPhones, the Apple TV and Apple Watch as vehicles for those core operating concepts.
Before its release, the hype for an Apple-devised phone was off the scale. It even garnered the nickname the "Jesus phone" — or better still, "jPhone" — as some felt it would be miraculous. At the time, none of us believed it could live up to the hype. To our surprise, the iPhone turned out to be a game-changer, a powerful new technology that went on to impact the lives of hundreds of millions of people around the world, changing the way they communicated, worked, learned and played.

 

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