Landing page videos are perfect for demonstrating

  • Posted by james rivard
  • December 8, 2017 1:14:29 AM PST

Landing page videos are perfect for demonstrating the benefits of whatever product or service you’re marketing in a concise, entertaining and informative way.

According to fellow Unbounce writer Andrew Angus, explainer videos have the potential to boost conversions by as much as 20% .

The power of landing page videos is far from surprising. Studies on web use have show that humans have an attention span of about 8 seconds. Our pet goldfish? Their attention spans are 9 seconds.

Thing is, landing page videos won’t work if they’re done wrong. That’s why we’ve assembled the following list – to empower you to create the best landing page videos evar. Let’s get to it.


Landing Page Video can serve as a very important weapon in the marketing arsenal of any company. A video on a company’s landing page can especially be a potent tool to build the brand as well as increase conversions. However, the notion that simply the presence of a video will lead to benefits needs to be thoroughly dispelled. Here are a few tips to help you make the most of your landing page video.