Motion Graphics Have Changed Over Time

  • Posted by james rivard
  • December 10, 2017 11:42:41 PM PST

The technology used to create motion graphics and animation in film and television has changed substantially since its invention, we will look at a few of the many ways in which it has changed in that time. Corporate Motion Graphics animation in fact goes back almost to the beginning of film, the exact date or year it was invented is unknown, mostly due to the fact the exact definition of what makes something qualify as a ‘motion graphic’ is often debated (for more about this debate go here). For the purposes of this blog the beginning will be established as the 1940’s when the American writer and animator John Whitney made a series of experimental films using new techniques of his own invention.

One of the works John Whitney is better known for however is the animated title sequence he did in collaboration with Saul Bass on Alfred Hitchcock’s 1958 Vertigo. And it is this that will be used as an example of early motion graphics, the title sequence can be viewed here.Now putting this in direct comparison with Deadpool’s (2016) title sequence which can be viewed here, a substantial difference can clearly be seen, though this is hardly surprising given the 58 year time difference. The question though is how did we get from point A (Vertigo) to point B (Deadpool) in terms of technological advancement of motion graphics and animation. The main point of difference is obviously the advancement and invention of new motion graphic and animation techniques. Vertigo, containing the first of many animated (motion graphics) title sequences, needed something which did not previously exist in order for the vision of Saul Bass and Alfred Hitchcock to become a reality, as such something completely new had to be invented.