positive change in the responses to our marketing strategy.

  • Posted by james rivard
  • December 12, 2017 11:51:52 PM PST

That being said, if you are looking for a way to position yourselves above the competition, adding motion to your brand might just be what you’re looking for. Let’s talk frankly. Standing out is getting progressively more challenging and we need your brand to be memorable. Achieving this is easier than you think – If you partner with the right company.

Memes have always been strategically placed in the media to generate a memory response in the minds of it’s audience. They have been used even as far back as the MGM Lion that is seen before some of the most memorable Hollywood movies. You can’t tell what the lion is trying to say but when you see him, you know immediately for whom he’s saying it. And now society has a reliable reference to the MGM brand because they will never forget the meme!
These memes also allow for the use of sound effects, which can be just as powerful as the visual effects. If you hear the MGM Lion’s roar with your eyes closed, you will still be able to picture in your mind the company logo. And for you Mac users…What sound do you think of every time you think of your Mac? That was intentional.

Digitizing your logo with motion graphics is a powerful development tool, especially for smaller companies and startups as it gives you a much more established look, thus delivering a handful of trust to your target audience. We developed such a thing for our company logo and have since noticed an amazingly positive change in the responses to our marketing strategy. Coincidence? I think not.

We even made a short Business Motion Graphics Video ceremony to bid adieu to our old logo.