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james rivard
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  • Easy and Inexpensive Strategies for Business

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    An expanded and updated edition of the revolutionary marketing classic identifies the fastest growing markets, discusses recession strategies, modern consumers, targeted prospects, technology, and management; and furnishes new sect...
  • Ogilvy on Business Advertising

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    This book is a comprehensive guide on all the facets of advertising. It begins with an introduction with a chapter called Overture. It then goes on to explain the core concepts of the field like how to get clients and how to come u...
  • Entrepreneurial Business Operating System

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    All entrepreneurs and business leaders face similar frustrations--personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It...
  • Leading Change Business

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    From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession--we've learned that widespread and difficult change is no longer the exception. It's the rule. Now with a new preface,...
  • Business Security Analysis

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    The theory on which this book is based, was subsequently called Value Investing. The book attempts to teach the investors a new approach to assess the business that lay behind security. This book contains many examples based on act...
  • Power of Moments Experiences Have Extraordinary Impact

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    While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if...
  • The Five Dysfunctions of a Team Business

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    Most of the organizations where we live and work are marked by under-performing, often dysfunctional teams. The five dysfunctions: Recognition corrupts Results. The desire for individual credit erodes the focus on collective succes...
  • Black Edge Inside Information Business

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    The rise over the last two decades of a powerful new class of billionaire financiers marks a singular shift in the American economic and political landscape. Their vast reserves of concentrated wealth have allowed a small group of ...
  • Business Model Generation Challengers

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    Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow′s enterprises. If your organization needs to adapt to harsh new realities, ...
  • Good to Great Why Some Business Make the Leap

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    Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. Using tough ...