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james rivard
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  • The Rise of Hip Consumerism and Business

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    This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revol...
  • Captains Of Consciousness Advertising And The Social

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    Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular ...
  • Platform Revolution Markets Are Transforming the Economy

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    All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revoluti...
  • Launch a Business You Love to Dream

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    Think about it what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your mar...
  • Advertising Business Operations, Creativity and Media Planning

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    This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished con...
  • Triggers to Persuasion and Captivation Business

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    A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior fascination and how businesses, products, and ideas can become irresistible to con...
  • Business Culture, Counterculture & the Rise of Hip Consumerism

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    An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry...
  • Ruthless Rules of Local Advertising

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    This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought the...
  • Advertising Agency Business The Complete Manual

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    Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. Manage your...
  • LinkedIn for Business Advertisers and Marketers

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    This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, g...