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james rivard
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  • Experience When Business Meets Design

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    The Experience When Business Meets Design bestselling author shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, ...
  • How to Use Big Data to Win Customers And Beat Competitors

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    How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real–life examples from Nate Silver to Copernicus, and Apple to Bl...
  • The Art of Digital Marketing And Business

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    The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing ...
  • Marketing Management

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    The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management, 15/e, is the...
  • Business Culture, Counterculture & The Rise Of Advertising

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    This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revol...
  • Advertising And The Social Consumer Culture

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    Mass production was a way of making production more economical. Through his use of the assembly line, Ford was able to utilize “expensive, single-purpose” machinery along with “quickly trained, single-purpose&rdqu...
  • Up the Agency The Funny Business Of Advertising

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    Before his glorious retreat to Provence, delightfully chronicled in his best-sellers A Year in Provence and Toujours Provence, Peter Mayle made his career in advertising, beginning as a copywriter and finishing thirteen years later...
  • Consciousness Advertising And The Social Roots of Business

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    Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular ...
  • The Art of Selling Ideas Of Business And Marketing

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    During his phenomenal twenty year career in advertising, has won more than ninety percent of the new business he has pitched, winning multi–million dollar contracts from clients like Nike, Sony, Pepsi, Porsche, and Hewlett&nd...
  • Cost Effective Tactics For Small Business Sucess

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    In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy and advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their ...