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james rivard
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  • Who leads the corporate brand?

    Look at many B2B companies today, and you’ll find they often do a much better job of marketing product brands than expressing the virtues and values embedded in the company. In today’s product-centric business environment, companies frequen...
  • How the Internet and social media are changing healthcare

    You wake up feeling a slight tickle in your throat. You try and shake it off and drink lots of water. After a few hours, it’s still there. Instead of calling your mom or making a doctor appointment, you head to the Internet. Today, anyone with a ...
  • language of motion design

    The proliferation of screens in our lives has transformed nearly every static surface into a dynamic canvas. In our pockets, on the street and projected onto virtually everything around us, technology has promoted a new aspect of our designed world: mo...
  • positive change in the responses to our marketing strategy.

    That being said, if you are looking for a way to position yourselves above the competition, adding motion to your brand might just be what you’re looking for. Let’s talk frankly. Standing out is getting progressively more challenging and we...
  • Motion graphics Is the future of Content Marketing

    When did you last looked at an advertisement in the newspaper or magazine and gave it as much importance as the other content you were reading? Far too long ago, right? An entire page was devoted to the advertisement by a famous e-retailer but did you ...
  • Corporate Video: Animation

    Videos have become a necessity in marketing plans industry-wide but, deciding which type of video is best to convey your branded message is the tricky part. From the start, it’s important to consider who your audience is, what message you want to...
  • Motion Graphics Have Changed Over Time

    The technology used to create motion graphics and animation in film and television has changed substantially since its invention, we will look at a few of the many ways in which it has changed in that time. Corporate Motion Graphics animation in f...
  • Whiteboard animation is a style of explainer video

    Whiteboard animation is a style of explainer video, just like cartoon animation, motion graphics, and other kinds of explainer or corporate videos. But, with so many different video styles to choose from, are you sure that a whiteboard animation video ...
  • Landing page videos are perfect for demonstrating

    Landing page videos are perfect for demonstrating the benefits of whatever product or service you’re marketing in a concise, entertaining and informative way.
    According to fellow Unbounce writer Andrew Angus, explainer videos have the potential ...
  • Videos have become a powerful tool for marketers

    Videos have become a powerful tool for marketers, helping engage customers and move them along through all paths of the buying journey.
     
    For example, almost half of Web users look for videos related to a product or service before even visiting ...