Toronto SEO

  • There's been so much talk going on about seo marketing or SEO generally being dead or it would not matter significantly for your website's goals on ranking and 'searchability'. However, to say that SEO is dead and that it does not matter are misnomers. Actually, SEO is alive and thriving as we speak.

    However, you will find SEO practices that come dead permanently reasons. They are practices that do not work anymore today or practices which do work because these are in violation to look engine guidelines. Some of these dead SEO practices are keyword stuffing, keyword hiding, website duplication on different domains and taking advantage of of spun happy to name a few. Gone too are the days of spamdexing wherein internet search engine indexes are manipulated purposely. Now that search engines are a lot smarter, the death of these SEO practices activly works to the advantage of people whose intentions are pure in terms of their website's success and ranking on the internet. The arena in terms of search engine optimisation marketing is equal to all those who wish to participate as you would expect.

    Today, SEO means having high-quality content and making that content easy to find in search engines. Again, despite the fact that search engines today are a lot smarter when it comes to filtering great content from the not, it is crucial that content is written with people in mind and never purely for search engines. Ultimately, optimised submissions are just half of what can make it great. More than anything, it has to be relevant to the customers you are targeting. If the submissions are relevant, individuals are more likely to view your website to find answers. It may not be directly an effect of having good SEO, but the natural inclination of individuals pulling your website for viewing can definitely boost your rankings and search traffic. After all, what is optimised content for if it does not bear any significance to anyone?


    In the marketing sense, high-quality content means making content that may satisfy customer questions, and converting that satisfaction into an action - a purchase, a sign as much as the newsletter, a request a free quote and some other business outcome. How can SEO enter this scenario? It enters with regards to researching and using targeted keywords in your content. This involves the use of reliable keyword tools for example Google's Keyword Planner that can provide average monthly searches and competition level for the keyword.

    Apart from referencing keyword suggestions from these recognised tools, writing optimised content means making use of keywords that you simply think are common terms that people will use in searching a product or perhaps a service that you may be offering. Part of SEO marketing is having substantial content published in platforms aside from your website. Article promotion, blog posting, creating infographics and publishing white papers and press announcements can help drive traffic to your website. Regardless if you are at where you started in terms of your search engine optimisation efforts or otherwise, maximising what SEO marketing can do for you while ensuring you stay on top of your content writing efforts should keep your website floating in the right direction.