what is web banner ad design?

  • If you’re hoping to boost your online traffic with better ads, you may be asking yourself: what is web banner ad design? Web banner ad design focuses on the systematic creation of effective web banner ads through the careful application of basic design guidelines.

    Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness. So how can you design and create web banner ads that will bring in those clicks? Below is a list of tips and general guidelines for designing banner animated ads .

    Purchase space on a website where your design will be featured above the fold and close to the main content of a page.

    Banner ad design relies upon the right balance within each ad, so watch your hierarchy. Effective banner ads are designed to increase brand awareness and drive traffic to your website. 

    Choose relevant graphics and photos that enhance your message and are directly related to your product. No abstract concepts here.

    Can’t afford professional photography or supermodels? Buy an affordable license for a stock photo. There are millions of high quality ones out there. Better still, opt for original illustrations or graphics created by a designer.

    Remember, it’s not always necessary to use images in your banner ads. Killer copy and nice typography can create equally effective results.

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